When leading online marketing research firm comScore, Inc. (NASDAQ: SCOR) saw opportunity in the mobile and video marketplace, the company set its sights on acquisitions to expand its products and global reach. On July 1, 2010, the company announced the acquisition of Nexius, Inc., a leading provider of mobile carrier-grade solutions that deliver network analysis and intelligence. And on September 1, 2010, comScore announced the acquisition of Nedstat, a leading provider of Web analytics and innovative video measurement solutions. The acquisition of Nedstat is part of the company's global expansion strategy and strengthens its Unified Digital Measurement™(UDM) platform. There is no question that comScore is making bold moves to seize market opportunities. Management's execution of these transactions and vision of becoming a global standard for digital measurement is our Pivotal Play of the Month.